1 November 2005

In Sunday's New York Times Business section Google featured on the front page alongside rumours of the impending death of Madison Avenue (greatly exaggerated). Elsewhere in the same section Google had inserted a full page Halloween job ad asking: "Are you scary smart?"

Somewhere beyond the mom and pop store a venture comes to seem conscientiously pilferable. Later, much later, when an institution begins to look unipolar, monolithic and unchecked - enough to seem insurmountable - that's when you should be heedful of the psychological landscape you're inhabiting. When you're the only game in town, competing isn't fun anymore, neither is playing, and there are fewer incentives to play fair. So headlining a sales management recruitment drive by conjuring up the sinister seems ill-judged.

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