12 May 2006

Advertising - A Public Health Advisory:

A word to the wise: these people inject meaning into signs like growth hormones into cows. Their role is to ratchet up acquisitive, aspirational urges, whip us into a frenzy, get us hooked on instant gratification (which can never satisfy and breaks down the capacity for enduring through to what is fulfilling); and they gradually make us inadequate. Being a good consumer is apparently all that's asked of us these days, but it isn't much of a telos. Plus, nobody I know ever consumed their way to Happiness. That's not to say there's no pleasure in the dance of exchange, but you probably won't want to let these guys keep time.

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