"I think they’ve thought quite hard about the fact that... we need something that's trendy in five years time. We really don't know what that's going to be. If we do something that we absolutely know is not going to be acceptable now, there is a chance it will be acceptable in five years time."
- Emily Bell, Guardian Mediatalk podcast, 8th June '07.
In other news, as of 6am this morning, no more smoking in English pubs.