1 January 2011

For Nudge fans: a government team whose job it is to come up with smarter ways of influencing our behaviour than tax and regulation: the Behavioural Insights Team, based in the Cabinet Office. Encouraging localised experimentation and with nods to behavioural economics, social psychology and even A/B testing, this is public policy happily wearing a beta label. Paper on health released yesterday.

No comments:

Post a Comment