13 February 2011

On why charging $12 for an online subscription brought in more customers than charging $9.99:
"Gregg says at $9.99 there was no frame of reference for the value. At $12 / year he was able to frame users with the thought, 'Am I getting a dollar of value per month from JibJab? Sure, of course I am. Sign me up.'"
via Mark Suster

No comments:

Post a Comment