22 November 2011

"There are two ways to build a successful company. One is to work very, very hard to convince customers to pay high margins. The other is to work very, very hard to be able to afford to offer customers low margins. They both work. We're firmly in the second camp. It's difficult - you have to eliminate defects and be very efficient. But it's also a point of view. We'd rather have a very large customer base and low margins than a smaller customer base and higher margins." 
- Jeff Bezos, CEO, Amazon