12 May 2012

Essay: on "The meaning of open" at Google, from 2009 - http://goo.gl/mUy1K 
"At Google we believe that open systems win. ... Either way, a well-managed closed system can deliver plenty of profits. They can also deliver well-designed products in the short run — the iPod and iPhone being the obvious examples — but eventually innovation in a closed system tends towards being incremental at best... In an open system, a competitive advantage doesn't derive from locking in customers, but rather from understanding the fast-moving system better than anyone else and using that knowledge to generate better, more innovative products." 
(4500 words, Jonathan Rosenberg) 

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