12 January 2006

Idea for a product line: audio files (.m4p) on iTunes Music Store providing 20 minute walking tours of famous city centres and popular tourist attractions either made locally or narrated by celebrity voices. There's one hour versions and architectural tours etc, but it's all premised on the assumption that you will have your iPod with you when you travel, you're going online at least once a day and you will happily pay 99c to be shown around Paris with Stephen Fry, to walk through Shinjuku with Scarlett Johansson in your shell-likes, explore Venice with Jeanette Winterson or take a brisk lunchtime stroll through Frankfurt with Jon Snow. Preferably in conjunction with Lonely Planet.

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