26 February 2012

Article: On marketing by piggybacking on habit loops - http://goo.gl/69CuV
Summary: "The marketers needed to position Febreze as something that came at the end of the cleaning ritual, the reward, rather than as a whole new cleaning routine." Additionally because consumer's loyalties are up for grabs around major life events, supermarkets work to identify pregnancy etc early through shopping patterns.
(6900 words; Charles Duhigg, New York Times)
[On curation: This lengthy story was repackaged for Forbes which ended up with more traffic. Noted then discussed by the three parties. (via)]

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