27 February 2012

Two years ago Chipotle (the burrito people) decided to stop using ad agencies. Later they commissioned a London-based director to make an ad about sustainable farming which took a year to make. It's been doing well on YouTube since August and reached TV during this year's Grammys - http://youtu.be/aMfSGt6rHos

(2m20s; article, making of)

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